Digital Marketing Training & Mentoring
Improve your marketing department to feed your hungry sales team!
By working directly with your organization using a consultative and adaptive approach, we develop custom digital marketing training plans that address your specific business requirements to bring out your online business's best performance. We can bring digital marketing training to your chosen location anywhere in the world, or you can get it live online without leaving your office.
Results you can see!
Learn from the experts who are working on real-life digital marketing campaigns and global enterprise-level SEO projects.
Why Almond's Training?
- To create a “team” approach. Bring your company employees together for training/mentoring to assist in developing a typical vocabulary, share best practices, and foster team spirit.
- To concentrate on issues that are important to your company. Our training/mentoring can concentrate on your company’s specific needs and challenges.
- For convenience. You can schedule training/mentoring for the time, length, and place most convenient for your company employees.
- To reduce costs. By bringing Almond training/mentoring to your location (or live online), you considerably reduce employee travel expenses and time away from the office.
3-month Free Mentoring
Our training comes with a 3-month free mentoring for your company performance on the web.
Digital Marketing Training Modules
Website & E-commerce Development
- Types of websites
- Website domain & hosting
- UX designing
- Website development platforms
- Understanding e-business and e-commerce
- Evolution and classification of e-commerce
- Policies for e-commerce and digital marketing
- Payment methods
- Website development project plan
Search Engine Optimization
- Search engine principles
- Search engine ranking
- Search engine optimization
- Local & Global SEO
- Google Algorithms
- Hacking SEO
- SEO tools & platforms
- SEO challenges
- Search engine spam
- Search engine penalties
Google Ads
- Google Ads fundamentals
- Google Ads campaign types
- Researching and using keywords
- Creating great adverts & landing pages
- Retargeting Ads
- Conversion tracking methods
- Integrating Google Analytics with Google Ads
- Reviewing & understanding reports
- Keyword performance & quality score
- Measuring & testing Ads
Google Analytics
- Why digital analytics?
- Google Analytics setup
- Navigating Google Analytics
- Understanding full reports
- How to share reports
- How to set up dashboards and shortcuts
- How to measure custom campaigns
- Tracking campaigns with the URL Builder
- Use Goals to measure business objectives
- How to measure Google Ads campaigns
Online Lead Generation
- Types of online lead generations
- Lead funnel & nurturing
- Lead scoring
- Lead management
- Lead generation tools
- Optimizing landing pages
- Understanding customers personality types
- Writing for the web and conversion
Conversion Rate Optimization
- The Psychology of Conversion Rate Optimization
- Understand page layout best practices and page fold
- Focus on your website goals and cut out the clutter
- Secrets for highly influencing your visitors to convert
- Focus on getting visitors to return and convert
- A/B split-testing using Google Optimize
- Multivariate testing using Google Optimize
Customer Relationship Management - HubSpot
- The key role of CRM
- HubSpot CRM setup and best practices
- Hubspot CRM team adoption techniques
- Sales process optimization
- Deal stage structure
- Inbound sales methodology
- Reporting, analytics, and measurement
- Sales and marketing alignment
- Managing your customer needs & expectations
Email Marketing
- Understanding email marketing
- Creating a contact management and segmentation strategy
- Sending the right email
- Create a high-performing email
- Developing relationships with lead nurturing
- Outlining the design of your marketing emails
- Analyzing your marketing emails
- Testing your marketing emails
- Understanding email deliverability
Affiliate Marketing
- Introduction to affiliate marketing
- Affiliate marketing platforms
- Enrolling in an affiliate marketing program
- Tips and tricks to improve affiliate Marketing
- Types of affiliate marketing
- Setting up an affiliate marketing program
- Legal and ethical considerations
- Connections and communication
Mobile Marketing
- Principles of mobile marketing
- The mobile landscape
- Reason for use mobile in advertising
- Mobile display formats
- Mobile optimization strategies
- Mobile targeting
- Proximity marketing
- Integrating mobile into marketing
- The mobile planning process
- Principles of mobile marketing summary
Video Marketing
- Introduction to video marketing
- What video marketing is
- Why video marketing
- Video marketing power tools
- Highly effective video marketing tricks
- Video marketing dos and don'ts
- Create brand evangelist
- Create & publish your videos
- Video ads strategy
- Video retargeting
Content Marketing
- What is content marketing, and why does my company need it?
- Types of content marketing, how it's shared, and why it works
- The Google algorithm and SEO
- Leveraging content marketing
- Optimizing your content
- Creating original content
- Managing a content marketing and SEO strategy
Social Media Marketing
- Social media overview
- Social media strategy and plan
- Creating your content strategy
- Social media listening
- Facebook, Instagram, Twitter, and LinkedIn advertising best practices
- Retargeting and conversion
- Social media tools
Strategy and Planning
- Understanding the digital marketing strategic planning
- Strategic planning best practices
- The need for SWOT analysis in strategic marketing
- Programmatic marketing strategy
- Marketing automation platforms
- Pardot, B2B marketing automation by HubSpot
- The digital marketing mix, budgeting & ROI
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MARKETING AUTOMATION
What is marketing automation and how does it help marketers?
Get answer through this ultimate guide to marketing automation
Our Training Is Not For Lazy Company!